JM Blay at Blay Studio in Valencia, Spain: “NYC-based agency Harper+Scott approached Blay Studio to create an animation for the launch campaign of Dare to Roam (DTR), a new accessories brand specializing in antimicrobial bags founded by Ciara Princess Harris and themselves.” [Watch]
For the launch of Fender’s American Acoustasonic Jazzmaster guitar, which allows players to blend between acoustic and electronic tones, veteran CG artisans ManvsMachine craft a stunner based on the tagline “The Sonic Shapeshifter”. [Watch]
3D artist and motion designer Peter Tomaszewicz in London: “Run-Of-The-Mill is nothing but ordinary; it is the answer to the question, what if augmented reality meant graphic reality? [Watch]
The centerpiece of a massive new campaign for Nestlé’s mega coffee brand, this sweeping and intricately detailed video by CG masters FutureDeluxe thru agencies McCann and Hogarth introduces the Casa Nespresso as the House of Gifting. [Watch]
As more directors and designers added powerful and affordable 3D tools to their arsenal in 2020, the scope and quality of work continued to mature – finding broader acceptance in commercial work and exhibiting a wider emotional range. [Watch]
The creative liaison of CG artists/directors Alexa Sirbu and Lukas Vojir, which started when they both worked at ManvsMachine in London, is now an official studio called XK with several new standout motion pieces. [Watch]
