Ever wish you could control your espresso machine with your iPad? Me neither, but you may be tempted after seeing this seductive product demo for Saeco’s flagship model, the GranBaristo Avanti. Designed, directed and produced by PlusOne in Amsterdam thru Iris Worldwide. Music and sound design, ParkStudio. [Read more]
Cute anthropomorphic bakery products are not what I expect from an Axe spot but in the hands of MJZ director Matthijis van Heijningen and Paris VFX powerhouse Mikros Image (the team behind Canal+ “The Bear”), the unexpected casting choice works and moves Axe into new territory with “Dark & Gold.” [Read more]
Buck breaks out their full toolbox including “clay, spray paint, wood, lasers and a sprinkle of lolcats” to create this bright and brisk online video for onwardinternet.com (aka the internet suggestion box) thru digital agency Possible. [Read more]
Nexus directors Smith & Foulkes brew up two-minutes of apocalyptic fun for a serious cause in this broadcast and cinema spot boosting awareness for Stand Up To Cancer, the partnership between Channel 4 and Cancer Research UK, billed as a ‘killer night of fundraising.’
Smith & Foulkes: “The initial brief was to turn the table on cancer, depicting the disease as a civilization spreading aggressively – unable to prevent its own Armageddon in the style of a disaster movie.
“The main challenge was how to visualize the cancer cells. We wanted to steer away from the obvious route of showing cells as a bunch of grotesque alien germs, but we were also acutely aware of not making them too human or cute.”
“We also had to find a way to illustrate the new therapies, drugs and scientific breakthroughs that are fighting Cancer. We wanted their arrival to be initially magical and mysterious. so we used a glowing blue orb, an unexplained light descending upon a shadowy world.
“Disaster Movies rely heavily on vast visual spectacle and a cast of thousands, so working within our time constraints we decided to recreate this using 2D matt paintings to show a sense of the city without having to model every building.
“This gave it an illustrative and richly textured feel. Modeling and animating our cast in 3D gave us the flexibility of performance we wanted, and made them stand out from their environment.” [Read more]
In development for over a year and part of the global Guinness “Made of More” platform, the two-minute film premiered during a four-hour sponsored takeover of MTV Base. The #madeofblack campaign was conceived by AMVBBDO in London with BBDO offices in Africa. [Read more]
This extended two-minute 3D animated clip for Renault’s diminutive rear-engine Twingo called “Go Anywhere, Go Everywhere” shows off the signature playfulness of the directors, French visual artists Kuntzel+Deygas who you may remember as the talent behind the stand out “Catch Me If You Can” opening title sequence from way back in 2003.
Produced by Kuntzel+Deygas’ Paris prodco called Add a Dog for Publicis Conseil Paris with music by Beck. [Read more]