Microsoft Loop Product Film by NotReal
January 27, 2022
MPC: More “Unexpected” Critters for First Direct
Outsider directors Dom & Nic re-team with MPC for more fun with CG fauna (a frill-necked lizard and his tarsier housemate) in this follow up to last year’s brilliant “Platypus” spot for UK bank first direct. [Read more]
Preview Stash 107: Released this Week
Issue 107 adds another 1.5 hours of inspiration and insight to the Stash Permanent Collection of over 4,000 outstanding animation, VFX and motion design projects including behind the scenes features and exclusive interviews with the talent behind the brilliance. [Read more]
ATYP and Analog: Toyota FCV “Turning Point”
More of a pre-lobbying volley for hydrogen-powered vehicles than a proper automotive spot, this all-CG work for the new Toyota FCV (the world’s first production car to run on a hydrogen fuel cell) was directed by ATYP in Brighton with post and animation handled by London’s current go-to shop, Analog.
ATYP: “The brief called for simplicity, elegance, and sophistication whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car.
“Our response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.
“The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.”
More about the Toyota FCV here. [Read more]
Mill+: The Fableists “Epic Thread”
This vibrant and frenetic animated short from Mill+ thru Brothers and Sisters agency gently reveals the good-for-all corporate values of children’s eco-fashion brand The Fableists. Narrated by UK comedy goddess Jennifer Saunders
Mill+ animation director Ivo Sous: “We gathered as much inspirational material as possible. This was followed by a real hands on approach creating character designs, mood boards, style frames, storyboards and animatics.
“Style frames were drawn up in Photoshop, the character animation was drawn frame by frame in Flash, with other elements being completed in Cinema 4D before the whole piece was composited together in AFX and Premiere.” [Read more]
Korb for Gucci and Nike
Rimantas Lukavicius and the KORB crew spin their pristine and often startling brand of CG in two very different directions for Gucci and Nike.
GUCCI (above): “Inspired by journeys to exotic lands, the new Gucci Oud fragrance features an inventive blend of traditional Eastern ingredients. Natural oud is tempered with pear, raspberry and saffron along with other evocative essences for a sensual and modern fragrance, for him as well as for her.”
NIKE: “After 27 years the new Lunar1 continues it’s tradition to bring performance and design in a perfect combo. Supported by the ever-changing patterns of 2400 fluorescent lights, the new design is revealed in the rocky desert.”
Elastic: 9/11 Memorial Museum “The Survivor Tree”
Elastic director Andy Hall helps mark today’s anniversary of 9/11 with this understated CG treatment of a children’s poem developed by BBDO and narrated by Whoopi Goldberg for the 9/11 Memorial and Museum. [Read more]
