Two people in black dresses stand on a reflective surface surrounded by tall glass panels, manicured bushes, and trees, evoking a surreal, modern garden scene reminiscent of the Lady of the Lake for Roger Dubuis. Frame from Stash Magazine article.

Le truc Unveils the Lady of the Lake for Roger Dubuis

In their latest collab with Geneva’s le truc studio, Swiss luxury watch maker Roger Dubuis strides confidently into the CG horological wars with this elegant mix of fashion-forward live action and motion design. [Watch]

A fluffy, teal animated spider swings through an amusement park on a silk thread in this energetic filmic animation—perfect for a cinema spot for Gröna Lund Spindeln, with blurred rides and buildings in the vibrant background. Frame from Stash Magazine article.

Not so Itsy Bitsy: Filmic Animation Spin Up a Spider Fantasy

The crew at Sweden’s Filmic Animation craft an intricate, carefully lit, and web-filled CG adventure in this TV/cinema spot for Stockholm amusement park Gröna Lund and their newest ride called Spindeln (The Spider). [Watch]

A person rides atop a Friendly Fruit Giant—Tesco’s feel-good food creation—smiling in the middle of a suburban road, surrounded by houses and lush greenery. Frame from Stash Magazine article.

Feel-Good Food: Nick Ball & Untold Studios Roll Out Tesco’s Friendly Fruit Giant

MJZ director Nick Ball and an army of VFX artists at Untold Studios make a giant case for UK grocery chain Tesco and their Free Fruit & Veg for Schools program in this spot thru BBH London with feel-good music by Supertramp. [Watch]

A bronze SUV is parked in front of a modern house with wooden garage doors, as the Electrical Theatre Collective digs into the "Details" of Lexus RZ, surrounded by tall pine trees and mountains on a sunny day. Frame from Stash Magazine article.

Electric Theatre Collective Digs Into “Details” of Lexus RZ

ETC director Michael ‘Chappers’ Chapman leans into his background in CG and love of technical illustration to deconstruct the new Lexus R3 electric SUV in obsessive detail while maintaining a sense of aspirational elegance. [Watch]

A light gray ECCO Biom 720 sneaker with a textured sole rests on a surface covered in small, white, round balls. The shoe features mesh fabric and lace-up closure, as seen in the ECCO Biom 720 Product Film by KORB. Frame from Stash Magazine article.

Soft on Sneakers: KORB Launches the Biom 720 for ECCO

KORB founder/CD Rimantas Lukavicius, whose head-turning Chivas Regal film graces the cover of the Stash Annual 2025, translates the personality of ECCO’s Biom 720 sneaker into CG poetry in this new product film. [Watch]

Colorful, surreal landscape with crystal-like structures and flowers against a pastel blue and pink background. Large white text reads GUCCI and below, THE ALCHEMISTS GARDEN, inspired by the Gucci The Alchemist’s Garden brand film by Jieru Tang. Frame from Stash Magazine article.

Jieru Tang Explores Gucci ‘s “The Alchemist’s Garden” in SCAD Thesis film

Atlanta-based motion designer and illustrator Spring (Jieru) Tang just dropped us her thesis project, an ambitious and alchemical spec CG Gucci brand film completed for her MFA at Savannah College of Art and Design. [Watch]