Separating your new sneaker from the legions of competitors is the name of the game for sports brands, so to launch the new Echo for Under Armour, Builders Club stirred up a new mix of “structure, layering, transparency, motion, and light”. [Watch]
In his latest integration of AI into mainstream commercial production, director Brent Bonacorso uses generative tools to create the raw footage with compositing, clean-up, and color handled with traditional post tools. [Watch]
Nike Football’s massive new SCARY GOOD campaign drops with nine mock-horror films from nine Prodco directors and a half dozen post/VFX studios to celebrate the “creative, fearless play” of the sport’s top players. [Watch]
Director Gary Levesque and the animation crew at WIZZ in Paris help agency and brand incubator Closer punch out of the very crowded cosmetics market with this fantasy-fueled animated launch film for GODMODE Beauty. [Watch]
CD Max Zhang and his team at Flatwhite Motion (who we featured in Stash 170) deliver a joyful mix of 2D and 3D animation in this effervescent launch film for Chinese smartphone brand Vivo thru Somei Design. [Watch]
Blinkink director Nicos Livesey and BBC Creative (who teamed on this breakout 2018 World Cup work) just dropped another craft-heavy soccer spot, a stop-motion spectacle for BBC’s coverage of the 2025 UEFA Women’s Euro. [Watch]
