Laundry detergent is not a category often associated with noteworthy design but that prejudice may be changing with this recent work from Buenos Aires motion masters Lumbre and agency 9Rooftops for appliance giant Whirlpool. [Watch]
Category 3D Style, Advertising, Animation, Brand film, CG, Featured, Motion Design · Tags 9Rooftops, Lumbre, Sergio Saleh, Swash, Whirlpool
Laura Heath and Eddy Herringson at See Gee motion graphics studio in Sydney, Australia: “When a lockdown pushes crime down, what’s a hero in a half shell to do?” [Watch]
3D artist/animator Greg Cooper in Melbourne, Australia:”Conceptions is an excursion of the fundamentals that underpin creativity. Three kinetic sculptures represent the development of ideas as they converge from noise to pattern. [Watch]
Expanding on their landmark 2014 film Walking City, CD Matt Pyke and Universal Everything installed this witty and hypnotic three-minute work for the opening of Hyundai’s Motorstudio in Busan, South Korea. [Watch]
Psyop/Blacklist directing collective CRCR lathers up a flurry of anime-inspired action/comedy in this new Head & Shoulders spot animated by Wizz in Paris thru agency Forsman & Bodenfors Singapore for the Japanese market. [Watch]
Category Advertising, Animation, Character Animation, Featured · Tags Antfood, Blacklist, CRCR, Forsman & Bodenfors, P&G, Psyop, Red Knuckles, WIZZ
Director/animator Levent Lee: “This is a personal project I did in my spare time working about 3-5 hours every night for six months. The background of the story is that when you become the last AI creature that will disappear, you accept the change and become a completely different version of yourself, or return to your original life.” [Watch]