Nike Lacrosse Huarache V Creator | STASH MAGAZINE

Brand New School: Nike Lacrosse Huarache V Creator

Mixing CG and cel animation, ECD Jonathan Notaro and the Brand New School crew draw inspiration from lacrosse’s Native American origins for this dynamic promo for Nike’s Huarache V Creator cleats. [Watch]

McDonalds Yves Geleyn | STASH MAGAZINE

Yves Geleyn Makes Your Happy Meal Happier

Thirty crew, 12 weeks, six sets, plus hundreds of 3D-printed and hand-painted miniature characters culminate in director Yves Geleyn‘s intricate new stop-motion Happy Meal clip shot on Hornet’s stage in Brooklyn for McDonalds thru Leo Burnett UK. [Watch]

BMW M4 FACTORY TRAILER| STASH MAGAZINE

Alessandro Pacciani + Juice = BMW M4

Tokyo-based director Alessandro Pacciani travels to Shanghai to capture BMW’s M4 then conjures 90 seconds of vehicular adrenaline called “Factory Trailer” with the help of editor Marco Battiloro and the VFX skills of Warsaw post house Juice. [Watch]

Lernert & Sander Unleash the “Sony Turtle Cam”

With a brief to capture the high quality of Sony Action Cam’s slow-motion, Amsterdam director/artist duo Lernert Engleberts and Sander Plug turn to what they call the epitome of slow, “The camera is so simple to use that it could even be used by a turtle, which is how the concept came about.” [Watch]

Lenovo Goodweird | STASH MAGAZINE

“Goodweird” 3D Printed Stopmotion for Lenovo

Blinkink director Greg Barth corals the 3D printing talents of the master modelers at Propshop and the VFX chops of Framestore for a series of complex stop-motion/CG spots for Lenovo’s ‘Goodweird’ campaign thru agency MullenLowe. [Watch]

Topix_Project Consent | STASH MAGAZINE

Balls to the Wall for Project Consent

The Topix crew and Juniper Park/TBWA help international nonprofit Project Consent “combat sexual assault and rape culture” with three fun and controversial spots featuring talking CG private bits. [Watch]

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