Stash 173 preview trailer | STASH MAGAZINE
Herman Miller Aeron chair brand film by Changhoon Nam | STASH MAGAZINE

Herman Miller’s Aeron Chair Gets a Vibe Update in New Spec Film by Changhoon Nam

Herman Miller’s timeless Aeron chair escapes its designation as a cool but staid classic in this exuberant and beautifully lit spec spot from Seoul-based CG and motion designer Changhoon Nam. [Watch]

Lotus Cars Unravels the DNA of the Theory 1 | STASH MAGAZINE

Lotus Cars Unravels DNA of the Theory 1

Motion and VFX artist Michael Skoz walks Stash fans thru how director Calvin Kretzing, strategy lead Andrea Rosati, and the creative team at UK automotive brand Lotus created the marque’s new manifesto film inspired by their Theory 1 concept car. [Watch]

Macaronesian Gin brand film by TAVO Studio | STASH MAGAZINE

TAVO Studio Bottles the Canary Islands for Macaronesian Gin (Director’s Cut)

Madrid’s TAVO Studio, whose work we track here, teams with hometown agency Mi Querido Watson on a new film for Macaronesian Gin inspired by the flora, fauna, and volcanic landscapes of the spirit’s Canary Island home. [Watch]

Galaxy Kenz Mars commercial by JVG | STASH MAGAZINE

The Art of Chocolate: JVG Sculpts a Galaxy for Mars

Working thru Dubai agency Code 8, CD Javier Vallejo and the CG motion team at JVG in Madrid sculpt an abstract and sophisticated vision of chocolate as art in this director’s cut of their spot for Mars’ Galaxy brand. [Watch]

Hyundai INSTEROID concspt car by Felga and Pawel Jermak | STASH MAGAZINE

Drifting and Glitching: Pawel Jermak and Felga Unleash the Hyundai INSTEROID

Director Pawel Jermak and Warsaw animation/post studio Felga crank the glitch dial to 11 on this trailer and teaser combo for the Hyundai INSTEROID, “a concept car built inside a video game, then dropped into the real world”. [Watch]