What would it look like if perpetually cool industrial designer Dieter Rams applied his beautifully functional aesthetic to the humble guitar pedal? London motion designer Connor Bannister has a go at imagining “What would Dieter do?” [Watch]
Chu-Chieh Lee, a Taiwanese animation director/illustrator based in London, just dropped us her multi-award-winning graduate short film Minus Plus Multiply, an ambitious multi-media blend of 2D animation and stop-motion pottery. [Watch]
ECD Brandon Hirzel and his team at LA multimedia studio Bemo break out the full motion toolkit (including 2D, 3D, cel, and VFX) in this electrified spot for Syracuse-based sports brand Powell Lacrosse. [Watch]
The design and motion crew at Giant Ant in Vancouver ride deep into the details for US bicycle component brand SRAM and their Eagle Powertrain for electric mountain bikes in this perfectly paced explainer. [Watch]
The CG mavens at someform Studio in Berlin and Panoply in London combine their design and technical talents on this launch film for a therapeutic boot designed by athletic performance recovery brand Hyperice in collaboration with Nike. [Watch]
London creative agency weareseventeen’s latest work for Viasat is an atmospheric suite of ID’s for the broadcaster’s slate of film channels designed to “celebrate the beauty of spontaneous framing and unexpected moments of focus.” [Watch]
