Posted on October 8, 2015
Based on a sketch by Leo Burnett art director Eugene Kolkey, Tony the Tiger hit grocery stores and the airwaves in 1951 and has since helped kids with all sorts of problems. Now, hoping to attract an older demo, Tony tackles work-related ageism with a 43-year old named Candy who admits, “she ain’t no spring chicken.” [Watch]
Posted on October 6, 2015
UK digital television platform Freeview (a joint venture between the BBC, ITV, Sky, and Channel 4), is turning heads this week with sleek and vibrant branding from DixonBaxi and an ambitious two-minute animated spot co-directed by Sam Taylor and Bjorn-Erik Aschim at The Line and Sam Brown at Rogue. [Watch]
Posted on October 5, 2015
Let’s say you’re a giant international media brand and you ask a design/animation studio to create IDs that “make fun of some pop icons.” And let’s say that studio nails it. Delivers in frickin’ spades. What could possibly go wrong? [Watch]
Posted on October 4, 2015
When VFX artist Dave Fothergill released “I’ve fallen, and I can’t get up!” last year, the world suddenly realized 3D crowd dynamics could create more than rampaging hordes of Orcs and zombies: it could be funny. [Watch]
Posted on October 2, 2015
In December 2014, French director Loïc Bramoullé trekked solo to Myanmar to shoot reference and background plates for a short film he describes as a mix of District 9 and Ron Fricke’s 2001 Buddhist-themed documentary Samsara. [Watch]
Posted on September 29, 2015
Paris 3D/VFX studio Fortiche (who’s “Ekko Seconds” work for League Of Legends graced the cover of Stash 112 this summer) just released the WildStar launch cinematic, another fantasy/sci-fi MMO gaming project crammed with extreme characters, tightly choreographed action, and good fun. [Watch]