Spike Jonze contravenes all the established rules of fragrance promotion (elegance, sexiness, passive femininity) in this frenetic four-minute slice of branded content for KENZO WORLD starring actress/dancer Margaret Qualley with supporting VFX by Digital Domain. [Watch]
At the PromaxBDA conference in June, I lead off my annual State of Design session with a 60-second mini-masterpiece of character and VFX called “You’re alive. Do you remember?” created by Berlin agency Heimat for European DIY superstore chain Hornbach. [Watch]
Imaginary Forces offers a peek into the process and passion behind three of their top-of-the-food-chain broadcast title projects. [Watch]
What’s the secret to punching out of the Rio Olympics ad barrage? Start with a killer script from W+K Portland calling for A-list sports celebs, hire Prettybird directing duo DANIELS to shoot it, hand the footage to editor Angus Wall at Rock Paper Scissors, then let The Mill handle VFX and grade. [Watch]
Inspirational copy over footage of fearless young athletes is not new. Neither are photo-real CG snails. But this rousing spot for Samsung from Park Pictures director AG Rojas with VFX and grade from MPC LA combines both elements (plus original music from Barking Owl) into something fresh and invigorating. [Watch]
Ready for visual overload? Then you’re gonna love Stash 118 as it jams yet another 31 video projects into the Stash Permanent Collection – the planet’s largest online archive of design, animation and VFX, plus behind-the-scenes features and exclusive interviews. [Watch]
