Posted on September 1, 2014
The first of four new TalkTalk ads thru Chi&Partners finds Nexus directors Smith & Foulkes applying their signature charm and wit to unlikely 3D heroes on an epic mission.
Smith & Foulkes: “The initial idea for this spot started as a mantra shouted by a crew of household objects demanding better and cheaper TV.
“But the challenge was not just about incorporating the emotional connection seen in previous TalkTalk spots into the script, but also about providing pure cinematic entertainment – so we took a slightly different approach, using the cinematic potential of a group of friends setting out on an epic quest to find a house with TalkTalk TV.
“This gave us the comic scope to show our heroic group’s most over-dramatic adventures in a quiet corner of suburbia.” [Watch]
Posted on August 29, 2014
At first glance, Patrick Clair‘s tasteful, minimalist and dark aesthetic seems a strange design choice for programming as crass and loud as the MTV Video Music Awards, but the contrast between packaging and content is just what this show needed to keep it from spiraling into a rabbit hole of hubris and inanity.
The title’s circular forms extended into the show content as they “exploded into vibrant, crazy generative turbines of color, form and movement – each a unique sculptural signature of the video they represent.”
Antibody and Elastic handled the design for the show’s branding and broadcast design. [Watch]
Posted on August 26, 2014
Patrick Clair and his prolific studio Antibody continue rolling out smart, clean, striking work at a record pace. Check out their four latest projects including the promo for WXD Wired By Design, “a two-day live magazine exploring the intersection of culture and design” presented by Condé Nast: [Watch]
Posted on August 22, 2014
MPC say they channeled Samuel L Jackson, John Travolta, Michael Jackson and Beyoncé to choreograph the moves of a funky 15-foot African bull elephant strutting the streets of Vancouver for Money Supermarket thru Mother.
MPC 3D Supervisor Fabian Frank: “The biggest challenge was creating an elephant that could pull out the moves with the best of them, yet was also believable and true to life. We solved this by ensuring his dance moves stayed within the realms of what a real elephant could do.”
“The second challenge came with integrating the elephant into the shot footage. Matching the interaction between Graeme and the elephant were key, so Graeme was tracked and rotoscoped back into the shots – using select takes to perfectly match the elephants walk cycle.”
Watch the VFX Breakdown and the finished spot below:
Agency: Mother
Production Company: Smuggler
Director: Guy Shelmerdine [Watch]
Posted on August 18, 2014
Directors Nando Cohen and Mateus de Paula Santos at Brazil’s creative powerhouse VetorZero use seamless photo-real VFX to flesh out a fun idea from O&M for Philips in this two-minute ode to blood-free shaving. Agência: Ogilvy Mather Cliente: Philips Direção: Nando Cohen & Mateus de Paula Santos Produção Executiva: Alberto Lopes & Sérgio Salles Atendimento: […] [Watch]
Posted on August 14, 2014
Buenos Aires advertising CD turned director Jonathan Gurvit first grabbed our attention back in 2010 with his “Hair Conditioner” spot for Santander Bank which went on to win him a Cannes Lion.
This new “Trolls” spot, with killer CG creature work by Laposta in Buenos Aires for outdoor power tool maker Echo and based on a less-than-polite script from agency Cramer Krasselt, continues Gurvit’s quest to grab your attention in 30 seconds using feature-level VFX.
Watch more CG creatures from Gurvit and Laposta including a giant cricket and an in-your-face urban pidgeon. [Watch]
