Buck follows up their standout Mailchimp “Anthem” spot with another blend of loose illustrative style and intriguing transitions for the Atlanta-based marketing platform’s new philanthropic initiative Big Change Starts Small. [Watch]
Buck: “We’ve spent the better part of a year developing a design system for our streaming pals at Hulu. Used for everything from spots to conferences to internal comms, this clean, modular system is designed to tell character-driven stories that add a little spice to data visualizations.” [Watch]
Pandemic or not, and no matter the genre or tone of the project – in 2020 characters remained the single most reliable way to ensure an audience’s emotional engagement with your work. [Watch]
From Buck: “[We] proudly partnered with HBO to promote their recently aired, cleverly adapted rendition of the Apollo Theatre’s 2018 stage version of Ta-Nehisi Coates’ powerful 2015 novel, “Between the World & Me.” [Watch]
Yes, 2020 feels like a write-off in many ways but Stash 144 proves the planet’s designers, animators, and VFX artists faced the storm with unwavering resolve and new levels of innovation. [Watch]
Gareth O’Brien, ECD at Buck in Sydney: “The videos are an ode to the love of water and all the amazing things it can do. The objective is to get people to be mindful of their water usage and to demonstrate different ways for them to make small changes to conserve it during their daily lives in a fun and humorous manner. [Watch]
