As in most creative endeavors, not all the brilliant bits of the design process make it to the final cut. And that is why you’ll want to gander at this process reel from FutureDeluxe showcasing the R&D behind their new Optus IDs. [Watch]
From Microsoft Design: “Three years ago, we launched Microsoft 365 and began holistically rethinking how our products could work together as an intelligent and connected suite of services. This UX film is an expression of the future vision of Microsoft 365.” [Watch]
Francis Ford Coppola’s mystery thriller “The Conversation” won the Grand Prix at the Cannes Film Festival and received three Oscar nominations in 1974 – now it also has a noirish homage courtesy of director/designer Fernando Lazzari. [Watch]
Andrew Jones, founder/ECD at FutureDeluxe in London: “Created as part of a global rebrand to coincide with the launch of Ecobee’s new SmartHome products, we were commissioned to design, direct and craft a series of product films to help bring Ecobee to the forefront of SmartHome innovation. [Watch]
This animated CG head-turner directed by London 3D masters XK studio combines practical product facts and benefits with striking visuals to anchor a new campaign for the Skin Discipline line of products from the US skincare brand ZitSticka. [Watch]
The latest volley in the bed-in-a-box wars (started with the runaway success of Casper in 2014) arrives courtesy of Purple and the crew at ManvsMachine ramping up their trademark game of turning products into CG art. [Watch]
