If you’ve seen their work for Childline, you know Buck has a particular talent for animated PSAs. The latest evidence: This touching, low-key piece for Alcoholics Anonymous from ECD Orion Tait and crew held together by AA members’ narratives, a muted palette plus clever and organic transitions. [Watch]
MJZ director Frederik Bond and The Mill crew in LA help Sony launch its PlayStation Vue streaming TV service with a snappy, VFX-fueled :60 tempting their built in audience of PS3 and PS4 users to try the cable alternative which promises users will be able to purchase only the channels they want. Agency: Johannes Leonardo. [Watch]
Riveting 2.5 minute centerpiece for the new Finlandia “1000 Years of Less Ordinary Wisdom” campaign by Knucklehead Director Siri Bunford thru Wieden+Kennedy London. Killer cut by Xavier Perkins (Lucky Cat) and Adam Marshall (Whitehouse Post) with MPC providing Flame work and grade. [Watch]
Anchored by the low-key tones of usually-funny-man Steve Carell, this easy-going spot rendered in an unfussy 2D style by motion shop Royale thru Omelet, challenges Angelenos to “Save the Drop” as the California drought just keeps getting worse. [Watch]
Nexus directors Smith & Foulkes‘ history with Honda is long and award-laden (we ran Honda “GRRR” on the cover of Stash 03 in Nov. 2004) and this latest pair of spots, which break today thru agency RPA, finds the directing duo’s signature charm and gentle humor applied to the launch of the HR-V Crossover. [Watch]
It’s all-out airborne anarchy in this new :60 for Perrier as Les Télécréateurs directing duo Fleur & Manu team with MPC Paris to launch a wild party in the wild blue thru Ogilvy Paris. [Watch]
