Artist Daniel DeLuna (who also teaches at the Rochester Institute of Technology School of Design), extends the fragmented geometry of his prints and paintings into abstracted motion with his new short film Pernicious Percussion. [Watch]
Separating your new sneaker from the legions of competitors is the name of the game for sports brands, so to launch the new Echo for Under Armour, Builders Club stirred up a new mix of “structure, layering, transparency, motion, and light”. [Watch]
In his latest integration of AI into mainstream commercial production, director Brent Bonacorso uses generative tools to create the raw footage with compositing, clean-up, and color handled with traditional post tools. [Watch]
Working direct with Paris fragrance/fashion house Mugler, Les Monstres directors Nicolas Mongin and Helene Orjebin translate illustrations by Ugo Bienvenu into an animated manifesto for the brand’s new cologne collection. [Watch]
Director Magnus Skogsfjord at 3D studio Miror (whose previous Cisco work we featured in Stash 169), ups the charm in the brand’s latest product film with the intro of a character based on the Room Vision PTZ AI-powered camera. [Watch]
The egos required to drive the creative industry don’t often allow for mea culpa’s, so this story of how Barcelona studio Device and prodco BOL missed the mark with their titles for the OFFF Sevilla event makes a refreshing read. [Watch]