Forever Welcomes Builders Club to Collective Launched by FutureDeluxe and Tendril
April 25, 2024
Behind the Scenes of IKEA “Fly Robot Fly”
Watching the disparate and maniacally detailed elements of Encyclopedia Pictura projects come together always makes for wondrous behind the scenes viewing. Witness the childlike assembly of costumes, cranes, sets, matte paintings and CG in this spot for IKEA’s new toy line called “Fly Robot, Fly.” [Watch]
Crimson Peak Titles: Behind the Scenes
Like old master paintings, Guillermo Del Toro’s films use a lexicon of symbols to convey subtext and back story. And so it is with this richly detailed, all-CG title sequence from his new feature Crimson Peak, created by the all-Toronto team of IAMSTATIC and Topix. [Watch]
Every Revolution Starts with a Fight
Even if you’re a diehard pacifist, this promo from Mothership director Neil Huxley for the UFC world bantamweight championship btw Ronda Rousey and challenger Holly Holm will grab you by the heart and learn you a thing or two about backstory. [Watch]
Burning the Best of British Cinema: “Film is Fragile”
Brilliant concept and exacting execution from director Carl Addy and the Mill+ crew in response to an open brief from the British Film Institute to create a fund-raising film for its mission to preserve and restore the national film archive. [Watch]
Treading the Fine Line for Breast Cancer
Creating hundreds of visual “boob” metaphors looks like a fun project but Totuma CD Hubert Reinfeld says creating this breast cancer awareness campaign for Lifetime Latin America was among the most difficult he and his crew have ever attempted. [Watch]
Updating Ridley Scott’s 1973 Hovis Spot
Four years before Ridley Scott made his first feature film (The Duellists in 1977) he was hammering away directing TV series and commercials including a spot called “Boy on a Bike” for UK bread makers Hovis, a one-minute film since voted the UK’s favorite ad of all time. [Watch]
