Directors Faga Melo and Gustavo Leal lead the crew at São Paulo animation studio Dirty Work into the spine-chilling world of the Brazilian women’s national football team in this CG tribute for Nike thru Wieden+Kennedy. [Watch]
CD Oleg Lyakhov and theoutpoint team make their Stash debut with this spec brand film for GE, using a jet engine “to explore forms of engineering as art and highlight its beauty and strength through light and shadow.” [Watch]
The fun of tracking the CG sneaker wars is in the fine details and this new director’s cut from CD Miguel Rato and Steelworks Studio for Lululemon’s Chargefeel 3 workout shoe delivers plenty of technical and creative finesse. [Watch]
Oscar-nominated director Henry-Alex Rubin and the Framestore crew reveal mother nature as the mother f#$%er she really is in this mad spot for the brand platform relaunch of Columbia Sportswear thru adam&eveDDB London. [Watch]
Category Advertising, Featured, VFX · Tags Adam&EveDDB, Columbia, Company 3, Final Cut, Framestore, Henry Alex Rubin, smuggler, SoundTree, Wave Studios
Looking to capture the “timelessness, modularity, and functionality” inherent in the furniture of Swiss manufacturer USM, the FRAME motion team deliver a sleek and satisfying showcase for the brand’s new Haller Soft Panel options. [Watch]
The design and animation team at Cobb Studio in Seoul, whose branding for TheLIFE2 channel we featured in Stash 170, keep the tone light and accessible in these character-filled insurance spots for South Korean conglomerate Hanwha. [Watch]