Director Andy Hall Joins Not To Scale Roster
May 15, 2024
McDonald’s UK “Imaginary Iggy” by Bert & Bertie and Framestore
Working with Object & Animal directing duo Bert & Bertie, the Framestore creature crew ramp up the furry charm of an imaginary friend named Iggy in this holiday tear-trigger for McDonald’s UK thru Leo Burnett. [Watch]
John Lewis “Unexpected Guest” by Mark Molloy and nineteentwenty
UK retailer John Lewis maintains their place atop the holiday ad ecosystem with another note-perfect tear-fest – this year’s edition arriving courtesy of Smuggler director Mark Molloy and London VFX and post house nineteentwenty. [Watch]
WWF “You can’t Negotiate with Ice” by NOMINT (with BTS)
Using a combination of 3D printing, mold-making, and 1,000 liters of ice, NOMINT directors Yannis Konstantinidis and Marcos Savignanoto transform 500 polar bear ice sculptures into a powerful stop-motion story of the disappearing Arctic. [Watch]
E.ON Next Renewable Energy Brand Film by Ronda and Not To Scale
From the release: Character specialists Ronda take the charm of the E.ON Next characters to the next level in this dynamic and colorful spot. This new sub-brand for electricity and gas supplier E.ON symbolizes their dedication to sustainability, with each character relating to a renewable energy source and reinforcing the positive change that E.ON is focusing on. [Watch]
ASSOS “Unknow Your Limits” Brand Film by Bolder
Following up on this striking film, Brighton’s own Bolder Creative reteams with agency Identity to mix in-camera effects with elegant CG on their stylish new outing for cycling apparel brand ASSOS of Switzerland. [Watch]
“The Faults” Short Film by Gao Yang
Using noise algorithms to drive the motion of his latest short film, Beijing designer Gao Yang creates a mesmerizing and abstract third addition to his “Mountains & Rivers” series. [Watch]
