Athletes Ad Infinitum: Under Armour “Rule Yourself”

Droga5_Under Armour | STASH MAGAZINE

The Mill VFX team and Oscar-winning director/DP Wally Pfister transform what might have been yet another slick showcase for elite athletes (Misty Copeland, Stephen Curry and Jordan Spieth) into a complex and memorable spot for Under Armour thru Droga5, mobilizing the studio’s skills with Massive software [Read more]

Peace One Day Wants to Build the “McWhopper”

Johnny Kofoed_McWhopper | STASH MAGAZINE

Assembly director Jonny Kofoed and his intrepid team of three animators makes a compelling case for the proposed 24-hour detente between Burger King and McDonalds in peaceoneday.org’s continued campaign to make the world a nicer place. [Read more]

MPC Tackles Madden NFL 16 “Madden: The Movie”

Heat_Madden EA SPORTS | STASH MAGAZINE

MPC LA take the VFX lead in the latest full-on insanity from hungry man director Wayne McClammy and SF agency Heat for EA Sports’ Madden NFL franchise, a five-minute parody-packed movie trailer starring Dave Franco, Christopher Mintz-Plassethe and NFL playmakers Rob Gronkowski, Julio Jones [Read more]

Behind the Scenes of McDonalds Emojis Ad

BETC_McDonalds | STASH MAGAZINE

Have a look at how Paris VFX/motion house Mathematic helped the ever-rising emoji tide hit some sort of crest last week (hopefully) when agency BETC and French directing collective We are From LA released their McDonalds ad starring a cast of bowling-ball-headed emoti-citizens. [Read more]

Buck Versus Nike Hypervenom

Buck_Nike Neymar Jr | STASH MAGAZINE

The Buck crew help Wieden+Kennedy break Nike out of the footwear industry’s recent (and spectacular) CG habit with these two short blasts of extreme 2D action for Hypervenom soccer boots as worn by Brazil’s captain Neymar Jr. and Poland’s captain Robert Lewandowski. [Read more]

You Can’t Get Any More Ribenary

Nomint_Ribena JWT | STASH MAGAZINE

Nomint founders and directing duo Christos Lefakis and Yannis Konstantinidis help JWT London target classic U.K. beverage Ribena to young adults with this maximalist collage of blackcurrants and trippy fauna all held together by an infectious custom track from indie UK hiphop oufit Tigermonkey. [Read more]