Spot Studio in Barcelona, whose stylish 3D exploits we track here, nudge forward the battle lines of the CG eyewear wars with this vibrant and glitchy work merging design and contemporary art. [Watch]
CD Fabrice Le Nezet and the team at Optical Arts in London (whose many CG feats we track here), elevate Dyson’s Clean+Wash Hygiene vacuum-mop by substituting fun and energy for the standard features list and beauty shots. [Watch]
In their latest work for Spanish sports gear brand Bullpadel, the CG motion crew at Kutuko in Madrid capture the full impact of the new Xplo 02 Padel Racket with plenty of drama and over-the-top damage. [Watch]
Australian creative agency Howatson+Company merges 3D, 2D, VFX, and generative AI into a fun and fuzzy mock-stop-motion treatment for this set of films anchoring a new campaign for pet care retailer Petbarn. [Watch]
The toy category rarely gets much love from the design and adverting press but ECD Tom Teller and the crew at Frame48 in LA just changed that vector with this exuberant CG spot for Fat Brain Toys and their Air Toobz sets. [Watch]
The motion design and animation universe changes fast — new tools, new demands, new opportunities. We want to understand how these shifts affect the artists, studios, and production teams who make the work happen. [Watch]
