Yves Geleyn on the “Monster in the Closet”

Hornet_States United | STASH MAGAZINE

Hornet director Yves Geleyn reveals to Stash readers his design and narrative goals behind the powerful new 90-second PSA for States United to Prevent Gun Violence: “Most commercials would cut on the gunshot, but we felt strongly that we should show it. If it were live-action, broadcasting regulations would have stopped it. [Read more]

Dougal Wilson and MPC Launch Buttery Adventure

Sometimes all the elements of a production work so well together it just makes you wanna watch again. In the case of “Cooks Range” for Lurpak butter products thru W+K London, those elements include: Blink director Dougal Wilson, DoP Stephen King Roach, editor: Joe Guest @ Final Cut, the VFX/post team at MPC, sound designer Aaron Reynolds @ Wave Studios, and a hot young composer named Richard Strauss.

The campaign also includes delicious print assets like the one below featuring photography by Blink Art film-maker and photographer Ryan Hopkinson.

Blink Art_Lurpak | STASH MAGAZINE [Read more]

Glassworks for Adidas “Climachill – A Cooling Revolution”

Glassworks_Adidas Beckham | STASH MAGAZINE

Glassworks Amsterdam director Rudiger Kaltenhauser puts a frigid 3D-animated twist on the extreme macro world of fabric technology (and David Beckham’s skin) for Adidas thru the Meanwhile agency. Check Kaltenhauser’s G-STAR ‘Art of RAW’ spot for more CG macro magic plus Skrillex and a skeleton dog. Audio: Kaiser Sound Studios. [Read more]

Topix for Scotiabank Cinemas “Coming Soon”

Ambitious and snappy new CG “Coming Soon” intro now hitting Scotiabank cinemas across Canada produced in stereoscopic 3D by creative directors Anthony Scott Burns, Abdul Mohamud and the Topix crew in Toronto thru agency Capital C. [Read more]

The Amazing Baby & Me

Mikros_Evian Baby & Me | STASH MAGAZINE

The all-powerful CG/VFX team at Mikros Image in Paris help Evian and agency BETC extend the ubiquitous Baby & Me campaign with some tight Spidey moves. [Read more]

Jean-Michel Tixier Draws the Line for Agefiph

Lorde of the Barbes_Tixier | STASH MAGAZINE

Paris illustrator/director Jean-Michel Tixier’s light touch and clean draughtsmanship ease the delivery of a serious message in this spot for Agefiph, a French organization helping the handicapped to find work. Produced through international talent agency and production company Lord of Barbès. [Read more]