A collage of four abstract digital art pieces: a person in a colorful hat, a wall with overlapping faces, neon green Pure Football text over soccer players, and a flaming soccer ball with a wolf’s head—reflecting 4creative's Channel 4 style.

Messy & Manic: DEADHORSES & 4creative Conjure “Pure Football” for Channel 4

Magna directing duo Ivo Beckett and James Topley (aka DEADHORSES) tear into the rough and ready nature of women’s football in this noisy yet surgically assembled promo for Channel 4’s coverage of The Adobe Women’s FA Cup. [Watch]

Ugo Mangin & Hamlet Uncover the “Glheetch” for Heetch

Eccentric comedy is one of our favorite strategies for punching out of adland clutter, and it’s deftly handled here by director Ugo Mangin and Brussels prodco Hamlet for French ride-hailing app Heetch thru Paris agency Grinta. [Watch]

Two men stand on a sidewalk; one in a suit with an awkward posture, the other in casual clothes and a headset, interacting with a device, like modern-day NPCs. In the background, a Coinbase ATM and newspaper box sit against a concrete wall.

I’ve Gotta Be Me: Here’s How Oscar Hudson Made NPCs Into Real Characters for Coinbase

The hapless non-playable characters of the gaming world finally have their day as one of them breaks free in this Coinbase spot by MJZ director Oscar Hudson thru agency Isle of Any, and aired during the Academy Awards. [Watch]

Kacper Larski & REZZ Dazzle With Kia EV4 Launch Film

Ukrainian–Canadian EDM DJ/producer REZZ (aka Isabelle Rezazadeh) brings both the track and her signature hypnotic show visuals to this EV launch film by Asymetric director Kacper Larski for Kia Canada thru INNOCEAN Canada. [Watch]

2veinte & McFlyy “JUMP” Coca-Cola x FIFA World Cup 2026

“Jump”, Van Halen’s 1984 pop-rock mega-hit, gets a shiny update as the Coca-Cola x FIFA World Cup 2026™ anthem, uniting the talents of Buenos Aires animation studio 2veinte with director/art director McFlyy and creative collective TUNL. [Watch]