Nike’s new Colordry process bakes dry pigment directly into the fabric, effectively “reducing the water used in dying clothing to zero.” Definitely a step in the right direction eco-wise, but how does one make this dry-dye technique visually interesting? [Read more]
A quick blast of co-branded vehicular porn combining live action and CG directed, designed and animated by Anders Schroder and the Frame crew in collaboration with fellow Danes Ghost VFX, who contributed look development, character animation and composites of their renders. [Read more]
Hornet directors Dan Abdo and Jason Patterson serve up a sweet helping of their mad character skills in this 80-second celebration of Google’s Android Lollipop release working directly with Google Creative Lab. [Read more]
Check this series of six spectacular lessons in CG room transformation from 1stAveMachine directors Nico Casavecchia, Tomas Dieguez and Roman Rütten thru 72andSunny for the Sonos wireless hi-fi system. [Read more]
London 3D specialists Neon throw their talents for seamless 3D/live action integration at the timeless question “How does one describe the wool production process in an entertaining way?”
Neon MD Tom Bridges: “We were careful not to go over the top with the animation – it’s a piece of wool, after all – but we wanted to give it some character to create some drama. We also found it a challenge to tell our story in a visually exciting way – whilst relating it to the industrial processes going on in the background.
“The technical challenges were myriad. Not least was the wool staple itself, which was an unruly combination of animation and simulation. We shot footage in Biella, Italy and in Huddersfield in the UK. Getting all this footage to intercut with our fully CGI set pieces took a lot of finessing.
Techno Image in São Paulo prove the pen is indeed mightier than the sword by unleashing their 3D character talents on this rip-roaring promo for the 2014 Trojan Horse Was a Unicorn digital conference in Portugal. [Read more]