GWR Five & the Dragon Quest commercial by Not To Scale | STASH MAGAZINE5

Peter Baynton & Not To Scale Launch Dragon Quest for GWR

Oscar and BAFTA-winning director Peter Baynton leads a hefty 2D and 3D animation crew at Not To Scale into his second grand adventure in adam&eve\TBWA’s long-running Famous Five series for Britain’s Great Western Railway. [Watch]

OMODA Weather ad by Uncommon Creative Studio | STASH MAGAZINE

Everything is Essential (and Real) in New Omoda 7 Campaign by Uncommon Creative Studio

One refreshing result of the rise of AI in production is the push back. Specifically, returning to “craft” or in the case of these fab spots from Uncommon Creative Studio and directing duo Bleu Desert, capturing all the magic in-camera. [Watch]

BluBlu & Natasza Cetner Bring Raw Tactility to WWF “Nature Needs Us Now” Campaign

Working with London animation director/illustrator Natasza Cetner, the crew at BluBlu Studio in Warsaw craft a stripped-down, hand-drawn treatment for WWF powered by a poem written and performed by WWF CEO Carter Roberts. [Watch]

Morph Studio Breeds Launch Film for XREAL 1S AR Glasses

Director Vitas and Singapore CG motion house Morph Studio make their Stash debut with this looping 30-second TV spot launching the 1S 3D AR glasses from Chinese mixed reality wearables brand XREAL. [Watch]

Amazon Fire Stick AI Spec spot by Steve Fuller | STASH MAGAZINE

“These tools don’t replace craft. They amplify it.” Director Steve Fuller Digs into AI Production

Director Steve Fuller, who landed an Emmy during his time at Imaginary Forces for the Mad Men titles, takes us through his creative and production process on a spectacular AI spec spot for Amazon’s Fire TV Stick. [Watch]

Specsavers The Relationship Aid by Golin London and Found | STASH MAGAZINE

Found Adds a Cheeky Twist to Valentine’s Day for Specsavers

The CG motion crew at Found subvert your expectations of the ubiquitous sleek CG product film with a cheeky twist in this Valentine’s day spot for optical retail giant Specsavers thru agency Golin London. [Watch]