Behind the Scenes of Cycle Canada “Hop On”

Sons and Daughters Cycle Canada | STASH MAGAZINE

Discover how Sons and Daughters director/DOP Mark Zibert and Toronto post/animation/design house Alter Ego seamlessly combine an array of VFX techniques to create riveting but rider-less action in this spot for Cycle Canada, the center piece of a national campaign. [Read more]

SNOOP the Poster Boy in “So Many Pros”

Division Columbia Snoop Dogg | STASH MAGAZINE

Spanking new music promo featuring Snoop Dogg in a series of ‘sploitastic posters designed by Division director François Rousselet with VFX and post by Mathematic in Paris. As you may have guessed, not completely safe for work or your politically correct family/friends. [Read more]

Making of the World’s First Endless Commercial

Glasworks_Honda | STASH MAGAZINE

After four months of previs work and 126 layout attempts in 3D, Gorgeous director Chris Palmer and Glassworks CD Jordi Bares finally nailed the recursive and hypnotic three-dimensional Droste Effect (where a picture appears within itself ad infinitum) required to build “The Endless Road” for Honda’s CR-V [Read more]

Behind the Scenes of LEGOLAND “Awesome Awaits”

Mill+_Legoland BMB | STASH MAGAZINE

Discover how Mill+ director Russell Tickner and a 30-person crew at The Mill wrangled 900 million CG Lego bricks into 100 characters all composited into live action shot over four days in South Africa to create this roller-coaster-like spot called “Awesome Awaits” for LEGOLAND thru agency BMB. [Read more]

BUF and BETC: CANALSAT “The Battle”

BUF_CanalSat Thierry Poiraud | STASH MAGAZINE

Rods director Thierry Poiraud and Paris VFX powerhouse BUF help French subscription satellite/cable provider CANALSAT backhand the French tradition of airing American TV series six months after they premier in the US. Agency: BETC, Paris. Sound: Kouz. [Read more]

Inventing the GE “Invention Donkey”

Framstore Radical Media GE | STASH MAGAZINE

Framestore and Radical Media director Steve Miller give the talking animal genre a tiny tweak in this peculiar spot for GE thru BBDO New York called “Invention Donkey,” the anchor creative for a broad digital campaign across YouTube, Facebook, Twitter, Snapchat, etc. [Read more]