Behind the Scenes on Hyper-Real Sports IDs

Abu Dhabi_AD Sports | STASH MAGAZINE

Frame director Anders Schroder’s love of still photography informs the look and feel for eight intricate and ambitious new IDs for Abu Dhabi Media’s AD Sports channel created in collaboration with Obeida Sidani, CD at Les Folies Design Haus in Dubai. [Read more]

Athletes Ad Infinitum: Under Armour “Rule Yourself”

Droga5_Under Armour | STASH MAGAZINE

The Mill VFX team and Oscar-winning director/DP Wally Pfister transform what might have been yet another slick showcase for elite athletes (Misty Copeland, Stephen Curry and Jordan Spieth) into a complex and memorable spot for Under Armour thru Droga5, mobilizing the studio’s skills with Massive software [Read more]

MPC Tackles Madden NFL 16 “Madden: The Movie”

Heat_Madden EA SPORTS | STASH MAGAZINE

MPC LA take the VFX lead in the latest full-on insanity from hungry man director Wayne McClammy and SF agency Heat for EA Sports’ Madden NFL franchise, a five-minute parody-packed movie trailer starring Dave Franco, Christopher Mintz-Plassethe and NFL playmakers Rob Gronkowski, Julio Jones [Read more]

Behind the Scenes of McDonalds Emojis Ad

BETC_McDonalds | STASH MAGAZINE

Have a look at how Paris VFX/motion house Mathematic helped the ever-rising emoji tide hit some sort of crest last week (hopefully) when agency BETC and French directing collective We are From LA released their McDonalds ad starring a cast of bowling-ball-headed emoti-citizens. [Read more]

Arvind Palep’s Vision of New York City 2050

Arvind Palep_New York City 2050 | STASH MAGAZINE

Leap forward in time 35 years and join 1stAveMachine director/co-founder Arvind Palep as he follows an NYPD patrol into the bowels of a dangerous and dystopian Manhattan. [Read more]

Head-snapping ITV2 Refresh via ManvsMachine

Neon_itv2 | STASH MAGAZINE

ManvsMachine (with production help from Neon and audio by David Kamp) conjures a crazed mix of live action and CG for this impossible-to-ignore refresh of ITV2, the naughty sibling of the ITV family aimed at 16-34s. [Read more]