Issue 107 adds another 1.5 hours of inspiration and insight to the Stash Permanent Collection of over 4,000 outstanding animation, VFX and motion design projects including behind the scenes features and exclusive interviews with the talent behind the brilliance. [Read more]
Director Genndy Tartakovsky‘s animation test for Sony’s upcoming Popeye feature pushes the physical comedy he brought to Samurai Jack, Dexter’s Laboratory and Hotel Transylvania to a crazy new level with some of the snappiest timing and extreme exaggeration since Tex Avery.
Tartakovsky’s revealing intro and the BTS scenes of him cracking up his team as he narrates animatics are also well worth your time. [Read more]
More of a pre-lobbying volley for hydrogen-powered vehicles than a proper automotive spot, this all-CG work for the new Toyota FCV (the world’s first production car to run on a hydrogen fuel cell) was directed by ATYP in Brighton with post and animation handled by London’s current go-to shop, Analog.
ATYP: “The brief called for simplicity, elegance, and sophistication whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car.
“Our response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.
“The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.”
Reset TV claims their “Letris” formatted TV product “combines the intensity and strategy of Scrabble and the excitement and quick pace of Tetris.” Hmm, not sure I’ll be watching anytime soon but the frenetic CG title sequence by Physalia ranks as possibly the coolest game show open ever. [Read more]
Rimantas Lukavicius and the KORB crew spin their pristine and often startling brand of CG in two very different directions for Gucci and Nike.
GUCCI (above): “Inspired by journeys to exotic lands, the new Gucci Oud fragrance features an inventive blend of traditional Eastern ingredients. Natural oud is tempered with pear, raspberry and saffron along with other evocative essences for a sensual and modern fragrance, for him as well as for her.”
NIKE: “After 27 years the new Lunar1 continues it’s tradition to bring performance and design in a perfect combo. Supported by the ever-changing patterns of 2400 fluorescent lights, the new design is revealed in the rocky desert.”
Elastic director Andy Hall helps mark today’s anniversary of 9/11 with this understated CG treatment of a children’s poem developed by BBDO and narrated by Whoopi Goldberg for the 9/11 Memorial and Museum. [Read more]