Royale and AKQA: Nike Colordry

Royale_Nike Colordry | STASH MAGAZINE

Nike’s new Colordry process bakes dry pigment directly into the fabric, effectively “reducing the water used in dying clothing to zero.” Definitely a step in the right direction eco-wise, but how does one make this dry-dye technique visually interesting?   [Read more]

Frame and Ghost VFX for Mobil1 & Porsche

Frame_Mobil1 Porsche | STASH MAGAZINE

A quick blast of co-branded vehicular porn combining live action and CG directed, designed and animated by Anders Schroder and the Frame crew in collaboration with fellow Danes Ghost VFX, who contributed look development, character animation and composites of their renders. [Read more]

1stAveMachine for Sonos

1stAve_Sonos | STASH MAGAZINE

Check this series of six spectacular lessons in CG room transformation from 1stAveMachine directors Nico Casavecchia, Tomas Dieguez and Roman Rütten thru 72andSunny for the Sonos wireless hi-fi system. [Read more]

Kasana and Andres Rossi Studio: “Life Cycles”

Andres Rossi Kasana | STASH MAGAZINE

Buenos Aires motion and VFX studio Kasana teams with fellow Argentinian Andres Rossi for 90 seconds of mesmerizing abstraction they call “Life Cycles” with music and sound design by Lucas Totino Tedesco at Hula. [Read more]

Behind the Scenes: “Lost & Found” for Woolmark

London 3D specialists Neon throw their talents for seamless 3D/live action integration at the timeless question “How does one describe the wool production process in an entertaining way?”

Neon MD Tom Bridges: “We were careful not to go over the top with the animation – it’s a piece of wool, after all – but we wanted to give it some character to create some drama. We also found it a challenge to tell our story in a visually exciting way – whilst relating it to the industrial processes going on in the background.

“The technical challenges were myriad. Not least was the wool staple itself, which was an unruly combination of animation and simulation. We shot footage in Biella, Italy and in Huddersfield in the UK. Getting all this footage to intercut with our fully CGI set pieces took a lot of finessing.

[Read more]

Jacques Khouri “The Race”

Khouri_The Race | STASH MAGAZINE

The Tortoise and the Hare face off yet again in “The Race,” a vibrant and graphically complex new version of the childrens’ classic from Montréal-born director/animator/teacher Jacques Khouri with a wonderfully off-kilter score by Azniv Korkejian. [Read more]