Working in concert with industrial design studio Map Project Office, the crew at London 3D house Found creates an austere (and perhaps chilly) launch film for IBM’s NorthPole AIU chip and the minimalist server units that house it. [Watch]
CD Oleg Lyakhov and theoutpoint team make their Stash debut with this spec brand film for GE, using a jet engine “to explore forms of engineering as art and highlight its beauty and strength through light and shadow.” [Watch]
The fun of tracking the CG sneaker wars is in the fine details and this new director’s cut from CD Miguel Rato and Steelworks Studio for Lululemon’s Chargefeel 3 workout shoe delivers plenty of technical and creative finesse. [Watch]
Looking to capture the “timelessness, modularity, and functionality” inherent in the furniture of Swiss manufacturer USM, the FRAME motion team deliver a sleek and satisfying showcase for the brand’s new Haller Soft Panel options. [Watch]
New York City Ballet announced their production of A Midsummer Night’s Dream with this detailed and dramatic trailer “designed to transport, not just represent” from Scottish studio Where Giants Roam. [Watch]
Hungarian director/3D animator János Nyujtó makes his Stash debut with this standout CG concept film for a fictional Nike sneaker he says was “designed purely for artistic expression.” [Watch]
