Hogarth Adds Lani Carstens as Global Client Managing Director
April 30, 2024
Behind the Scenes with MPC on Assassins Creed, Black Flag: “Defy”
MPC won the only VFX Film Craft Gold Lion handed out at Cannes this year for this complex and ambitious :90 Assassins Creed, Black Flag: “Defy” spot directed by Adam Berg at Stink thru the Sid Lee agency in Paris. Have a look at how MPC’s VFX team, led by Franck Lambertz and Fabian Frank pulled it off, then watch the finished spot below.
PSYOP: SAMSUNG GALAXY “THE TRAINING”
Samsung’s massive and cheeky campaign for the Galaxy rolls on with four minutes of wonderfully over-the-top sci-fi fun from Psyop/Smuggler director Laurent Ledru backed by sleek and wall to wall VFX from the Psyop crew. Because of the players’ schedules, they were each shot separately in London, [Watch]
Stash 105 = 100 Minutes of Awesome
Stash 105 showcases the planet’s top design, animation and VFX studios plus breakout young motion talent, adding another 31 outstanding video projects to the permanent collection. Carefully curated since 2004, the Stash library now features over 4,000 exceptional films and behind the scenes features, with [Watch]
Happy Easter from Steve, Sunny and MPC
The MPC NY crew flex their character design, animation and slapstick narrative muscles with an Easter confection written and directed in-house by Bill Dorais and Ty Coyle. “Enjoy the Sweets” blends traditional stop-motion techniques and CG into 3,000 frames of sweet-toothy feel-goodness. Lead animator Grae Revell: [Watch]
Dougal Wilson and MPC Launch Buttery Adventure
Sometimes all the elements of a production work so well together it just makes you wanna watch again. In the case of “Cooks Range” for Lurpak butter products thru W+K London, those elements include: Blink director Dougal Wilson, DoP Stephen King Roach, editor: Joe Guest @ Final Cut, the VFX/post team at MPC, sound designer Aaron Reynolds @ Wave Studios, and a hot young composer named Richard Strauss.
The campaign also includes delicious print assets like the one below featuring photography by Blink Art film-maker and photographer Ryan Hopkinson.
Adele Major Moves to MPC NY
MPC NY expands their digital team with the addition of B-Reel veteran Adele Major as digital and design producer. [Watch]
