CG is a risky choice for food brands because the uncanny valley of edibles is deep and wide. ManvsMachine makes bridging that gap look easy, choreographing scores of photogrammetry-scanned ingredients into a frame-perfect spot for Campbell’s thru BBDO New York. [Watch]
If you’ve ever felt like your job resembles a treadmill or your labor qualifies as a commodity, you will identify with the robots in “Vicious Cycle,” a delightful new short film from Michael Marczewski, a motion designer and director at ManvsMachine in London. [Watch]
In the Stash world, brand films cover a swath of commercial work appearing online, in-store, out-of-home, or on any other screen not identified as TV or cinema. Often occupying the mid-ground between short films and advertising, the best brand films offer ambitious narratives and/or bold stylistic choices. [Watch]
As ad campaigns expand and blur across a growing number of platforms, the most coveted bragging rights (and budgets) most often remain with work intended for television and cinema screens. So let’s kick off the Best of Stash 2016 with 10 stand out commercials everyone needs to see. [Watch]
ManvsMachine calls their latest abstract CG opus for Nike “a metaphorical exploration of air and the negative space it occupies.” Has footwear ever felt lighter, cushier, or more comfortable? Probably not. [Watch]
Looking to make some noise at SIGGRAPH about their Cinema 4D Release 18, Maxon commissions ManvsMachine to rip the doors off the software and the results are spectacular. A fully CG film, VERSUS is jammed with startling, beautifully lit frames plus an armadillo moment I did not see coming. [Watch]
