Three different approaches to making athletic footwear visually sexy by treating them as wearable sculptures and technological wonders, courtesy of the talented teams at ManvsMachine, Aggressive and Trollbäck. [Watch]
Although best known for their striking 3D animated work, London’s ManvsMachine rebrand the film domain of UK broadcaster Channel 4 with an intriguing mix of live action, stop motion (the logo) and digital post production (provided by Analog).
MvsM say they developed “a contemporary take on a classic film strip / projector effect… to give the package a visual signature beyond the logo.
“The idents see the technique applied to cinematic live action compositions, presenting the Film4 logo in various locations. Each location/scene carefully crafted to elicit a variety of different moods.
“Idents begin ambiguously before seamlessly branching off into one of three possible endings, making minimal adjustments to shift the mood dramatically.”
Watch the finished IDs with all three of their alternate endings:
[Watch]
ManvsMachine‘s fertile relationship with Nike continues with the design and execution of this intense, geometry-heavy 3D work – the centerpiece for the launch campaign of the Mercurial Superfly football boot. MvsM also handled the campaign’s print and in-store retail assets which you can see here with some behind the scenes insights. Superb audio by Resonate. [Watch]
Few people on the planet do cool and clean 3D like Mike Alderson and his ManvsMachine crew. Case in point: this new Air Superiority campaign introducing the Nike Air Max 90 with audio by Echolab. “The 2014 collection sees Air + Lunar + Flyknit technologies combined for the first time, so we wanted to develop a [Watch]
