Smuggler director Adam Berg and The Mill London mark the worldwide launch of FIFA 18 with this extended online film highlighting “how skills and ideas flow from EA Sports FIFA into both football and culture.” [Watch]
Your childhood memories of Humpty Dumpty just got a whole lot gooier courtesy of this pre-Super Bowl spot for TurboTax from Smuggler director Ivan Zacharias with VFX work from The Mill thru Wieden + Kennedy Portland. [Watch]
I overheard two teenagers on the train yesterday debating whether the Lexus hoverboard was real or not. One swore it was “just like Back to the Future,” the other insisted it had to be “CGI.” Thanks to this making-of film, we now know the deck uses “liquid-nitrogen-cooled super-conductors and permanent magnets” to float on hidden tracks. [Watch]
MPC say they channeled Samuel L Jackson, John Travolta, Michael Jackson and Beyoncé to choreograph the moves of a funky 15-foot African bull elephant strutting the streets of Vancouver for Money Supermarket thru Mother.
MPC 3D Supervisor Fabian Frank: “The biggest challenge was creating an elephant that could pull out the moves with the best of them, yet was also believable and true to life. We solved this by ensuring his dance moves stayed within the realms of what a real elephant could do.”
“The second challenge came with integrating the elephant into the shot footage. Matching the interaction between Graeme and the elephant were key, so Graeme was tracked and rotoscoped back into the shots – using select takes to perfectly match the elephants walk cycle.”
Watch the VFX Breakdown and the finished spot below:
Agency: Mother
Production Company: Smuggler
Director: Guy Shelmerdine [Watch]
Samsung’s massive and cheeky campaign for the Galaxy rolls on with four minutes of wonderfully over-the-top sci-fi fun from Psyop/Smuggler director Laurent Ledru backed by sleek and wall to wall VFX from the Psyop crew. Because of the players’ schedules, they were each shot separately in London, [Watch]
