Brand New School crafts a powerful clip promoting Intel’s on-going quest to eliminate conflict minerals from the Democratic Republic of Congo and their global supply chain: “People should have a conflict-free choice so by starting over, reconnecting the dots across the globe, and convincing partners to do the right thing [Watch]
After four months of previs work and 126 layout attempts in 3D, Gorgeous director Chris Palmer and Glassworks CD Jordi Bares finally nailed the recursive and hypnotic three-dimensional Droste Effect (where a picture appears within itself ad infinitum) required to build “The Endless Road” for Honda’s CR-V [Watch]
Childline, the 24-hour UK counseling service for children and young people, takes on the problem of porn-overload among 10-13 year olds with a series of three incredibly frank and therefore controversial webisodes based on illustrations by James Wignall and Mina Song and animated by Alexander Shaharovsky [Watch]
Discover how Mill+ director Russell Tickner and a 30-person crew at The Mill wrangled 900 million CG Lego bricks into 100 characters all composited into live action shot over four days in South Africa to create this roller-coaster-like spot called “Awesome Awaits” for LEGOLAND thru agency BMB. [Watch]
Rods director Thierry Poiraud and Paris VFX powerhouse BUF help French subscription satellite/cable provider CANALSAT backhand the French tradition of airing American TV series six months after they premier in the US. Agency: BETC, Paris. Sound: Kouz. [Watch]
Framestore and Radical Media director Steve Miller give the talking animal genre a tiny tweak in this peculiar spot for GE thru BBDO New York called “Invention Donkey,” the anchor creative for a broad digital campaign across YouTube, Facebook, Twitter, Snapchat, etc. [Watch]
