Few design assignments demand more nuance than setting the tone for what an audience is about to see. Whether in real life or on a screen, the goal is to create the perfect balance between anticipation and revelation. [Watch]
Exploring the concept of “what lies underneath the ice”, creative director Paul Mitchell and the crew at Elastic mark the return of NHL games to ESPN (after 20 years) with this ambitious and frosty mix of CG and 2D motion design. [Watch]
Working thru California agency Butler Shine Stern & Partners, director Diego Berakha and the crew at 1stAveMachine in Buenos Aires mash together live-action and a slew of animation and design styles for this phase two promo of the ESPN app. [Watch]
The centerpiece of a large broadcast package for ESPN, this film by director Vitaly Grossmann and the Tendril team ramps up high-style CG to create a “graphical language that metaphorically captures the essence of the College Football Playoffs.” [Watch]
Creative agency Superestudio in Buenos Aires: “Designing a unified look for the visionary ESPN sports brand across all international territories, including key markets of Latin America, Africa, Oceania, and South East Asia, was epic. [Watch]
After a COVID-induced delay, the 2020 College football season roared back onto ESPN last week, wrapped in a high-octane branding and promo package from the design and animation crew at Elastic. [Watch]
