The annual AICP ad orgy in NY is a classy, multi-day affair inducting exceptional TV spots and other branded motion work into MOMA’s permanent collection.
The 2014 Next Awards Show open (above) created by Trollbäck + Company and the AICP Sponsor Reel (below) by Venice VFX studio The Mission both reflect the upscale and creative nature of the audience while taking very divergent approaches to tone and technique:
T+Co’s open included seven screens, generative coding, live-action and traditional 2D/3D animation complemented by five LED cubes and an LED curtain surrounding the main projection screen. The mission on the other hand takes a straight up CG approach, crafting a surreal, elegant and minimalist piece from Maya, Mudbox, Zbrush, Flame, Adobe CC and V-Ray.
[Watch]
MPC won the only VFX Film Craft Gold Lion handed out at Cannes this year for this complex and ambitious :90 Assassins Creed, Black Flag: “Defy” spot directed by Adam Berg at Stink thru the Sid Lee agency in Paris. Have a look at how MPC’s VFX team, led by Franck Lambertz and Fabian Frank pulled it off, then watch the finished spot below.
[Watch]
Alex Topaller and Dan Shapiro (aka NY directing duo Aggressive) light up this beautiful music video for the Cris Cab track “Loves Me Not” with a clever and mesmerizing ceiling of photo-real CG light bulbs. Extra bonus points for the elegant/minimalist set, muted palette and seamless integration that keep the intriguing lighting device from slipping into gimmickry. [Watch]
Powerful and ambitious new full CG spot driven by motion capture for Amnesty International directed by Onur Senturk, co-produced by Troublemakers.tv with post and animation handled by studio One More all via TBWA Paris, “Pens” keeps up the battle to inspire communities to defend their fundamental human rights [Watch]
Directors Todd Mueller, Laurent Ledru and a massive Psyop crew continue Samsung’s World Cup sci-fi adventure treating us to the first half of “The Match” to save Earth written by feature writers Brian McCauley Johnson and Marc Hyman and called by famous football broadcaster Martin Tyler. [Watch]
Lord of Barbès director/animator Jeremy Guerrieri and Ivory Coast football star Didier Drogba help the United Nations Development Programme (UNDP) ride World Cup fever to further the fight against malaria.
Drogba narrates the story of his childhood battle against malaria-carrying mosquitos calling attention to the disease still claiming more than half a million lives every year, mostly pregnant women and young children living in sub-Saharan Africa.
Drogba: “I have been a victim of malaria and have witnessed first-hand the devastating effects it has on individuals and families. Luckily I was treated in time and that saved my life. Today we have effective and affordable tools to prevent, diagnose and treat malaria. But we have to work together to make sure everyone has access to them.”
[Watch]
