The Mill_Old Spice Rocket Car | STASH MAGAZINE

Smellegendary: Old Spice “Rocket Car”

The first spot in Wieden+Kennedy’s Smellegendary campaign for Old Spice combines a fun script (see below), French actor/heart-throb Axel Kiener, and beat-perfect supporting VFX from The Mill – all pulled together by Biscuit director Steve Rogers. [Watch]

Snickers Brady Bunch | STASH MAGAZINE

Best of Stash 2015: Snickers “Brady Bunch”

Seamless and surprisingly extensive VFX from The Mill in this much-loved Snickers Super Bowl spot from O Positive director Jim Jenkins thru BBDO, New York starring Danny Trejo as a royally pissed Marcia Brady and a surprise guest star as Jan. [Watch]

The Mill_Lipton TO | STASH MAGAZINE

Lipton is Cirque du Soleil’s Cup of Tea

Striking new spot for Lipton’s T.O tea machine from Rogue director Saam Farahmand features Cirque du Soleil talent performing all manner of aquatic gyrations while dressed in costumes rigged to release dye and streams of bubbles augmented by a team of 35 VFX artists at The Mill. [Watch]

Google Intel Tag Heuer Connected | STASH MAGAZINE

Tag Heuer, Google and Intel Now “Connected”

The tech world went in to a love/hate mini-frenzy today over the release of Tag Heuer’s $1,500 titanium Connected Watch developed with Google and Intel. This black on black fashion statement by Mill+ director Nicholas Weigel leaves no doubt about the ambitions Tag harbors for their luxury Android time-piece. [Watch]

Mill+_BFI |STASH MAGAZINE

Behind the Scenes on BFI “Film is Fragile”

Interview with Mill+ director Carl Addy reveals the careful thinking and process behind his brilliant new BFI “Film is Fragile” spot. [Watch]

Robin_Shenfield Technicolor | STASH MAGAZINE

Technicolor Acquires The Mill for US$400 Million

Technicolor (Euronext Paris: TCH; OTCQX: TCLRY) announces today the acquisition of London-based The Mill, the world’s largest visual effects and content creation studio for the advertising industry, for €259 million on a debt-free basis. [Watch]

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