In their their latest collab with Geneva’s le truc studio, Swiss luxury watch maker Roger Dubuis strides confidently into the CG horological wars with this elegant mix of fashion-forward live action and motion design. [Watch]
MJZ director Nick Ball and an army of VFX artists at Untold Studios make a giant case for UK grocery chain Tesco and their Free Fruit & Veg for Schools program in this spot thru BBH London with feel-good music by Supertramp. [Watch]
ETC director Michael ‘Chappers’ Chapman leans into his background in CG and love of technical illustration to deconstruct the new Lexus R3 electric SUV in obsessive detail while maintaining a sense of aspirational elegance. [Watch]
3D artist Martynas Genkovas just dropped us his new personal short film called Inspired by, an enigmatic collision of his architectural photography and ink-on-paper artwork with organic layers of crystalline 3D. [Watch]
Eccentric comedy is one of our favorite strategies for punching out of adland clutter, and it’s deftly handled here by director Ugo Mangin and Brussels prodco Hamlet for French ride-hailing app Heetch thru Paris agency Grinta. [Watch]
The hapless non-playable characters of the gaming world finally have their day as one of them breaks free in this Coinbase spot by MJZ director Oscar Hudson thru agency Isle of Any, and aired during the Academy Awards. [Watch]
