RingCentral AI brand film by NotReal | STASH MAGAZINE

NotReal Keeps it Unreal for RingCentral

RingCentral, the AI-powered online business communications platform, ups its design game with a new enhanced visual language designed by the CG motion team at NotReal and wrapped up nicely in this brand film. [Watch]

Albin Merle Invites You to Have a Seat in Latest Blender Film

Geneva-based CG motion artist Albin Merle just dropped us his latest Blender experiment based on the Bloom Stool by Swiss product designer Mael Sandoz, exploring the interplay between organic and artificial materials in furniture design. [Watch]

Artemide Tolomeo Lamp product film | STASH MAGAZINE

Light and Structure: Deconstructing the Artemide Tolomeo

First introduced in 1987, Artemide’s Tolomeo lamp has always embodied a wonderful balance of functionality and timeless style and now it has a very 2025 motion homage courtesy of the South Korean CD team of Geonhee Lee and Minjong Kim. [Watch]

General Electric Jetstrem spec brand film by Oleg Lyakhov theoutpoint | STASH MAGAZINE

Precision Meets Emotion: theoutpoint Revs Up the “Jetstream” for General Electric

CD Oleg Lyakhov and theoutpoint team make their Stash debut with this spec brand film for GE, using a jet engine “to explore forms of engineering as art and highlight its beauty and strength through light and shadow.” [Watch]

Lululemon Chargefeel 3 product film by Steelworks Studio | STASH MAGAZINE

Steelworks Studio Works Out With Lululemon Chargefeel 3

The fun of tracking the CG sneaker wars is in the fine details and this new director’s cut from CD Miguel Rato and Steelworks Studio for Lululemon’s Chargefeel 3 workout shoe delivers plenty of technical and creative finesse. [Watch]

USM Haller Soft Panel product film by FRAME | STASH MAGAZINE

Soft Machine: FRAME Assembles New Product film for USM

Looking to capture the “timelessness, modularity, and functionality” inherent in the furniture of Swiss manufacturer USM, the FRAME motion team deliver a sleek and satisfying showcase for the brand’s new Haller Soft Panel options. [Watch]