Posted on August 22, 2014
MPC say they channeled Samuel L Jackson, John Travolta, Michael Jackson and Beyoncé to choreograph the moves of a funky 15-foot African bull elephant strutting the streets of Vancouver for Money Supermarket thru Mother.
MPC 3D Supervisor Fabian Frank: “The biggest challenge was creating an elephant that could pull out the moves with the best of them, yet was also believable and true to life. We solved this by ensuring his dance moves stayed within the realms of what a real elephant could do.”
“The second challenge came with integrating the elephant into the shot footage. Matching the interaction between Graeme and the elephant were key, so Graeme was tracked and rotoscoped back into the shots – using select takes to perfectly match the elephants walk cycle.”
Watch the VFX Breakdown and the finished spot below:
Agency: Mother
Production Company: Smuggler
Director: Guy Shelmerdine [Watch]
Posted on August 18, 2014
Directors Nando Cohen and Mateus de Paula Santos at Brazil’s creative powerhouse VetorZero use seamless photo-real VFX to flesh out a fun idea from O&M for Philips in this two-minute ode to blood-free shaving. Agência: Ogilvy Mather Cliente: Philips Direção: Nando Cohen & Mateus de Paula Santos Produção Executiva: Alberto Lopes & Sérgio Salles Atendimento: […] [Watch]
Posted on August 14, 2014
Buenos Aires advertising CD turned director Jonathan Gurvit first grabbed our attention back in 2010 with his “Hair Conditioner” spot for Santander Bank which went on to win him a Cannes Lion.
This new “Trolls” spot, with killer CG creature work by Laposta in Buenos Aires for outdoor power tool maker Echo and based on a less-than-polite script from agency Cramer Krasselt, continues Gurvit’s quest to grab your attention in 30 seconds using feature-level VFX.
Watch more CG creatures from Gurvit and Laposta including a giant cricket and an in-your-face urban pidgeon. [Watch]
Posted on August 13, 2014
Just when we were sure we’d seen enough football advertising to last a lifetime, director Anders Schroder and the Frame team in Copenhagen hit us with this carefully choreographed matrix of CG fun to promo the Superliga (Danish soccer league) broadcasts on TV3 Sport/Viasat. [Watch]
Posted on August 12, 2014
Hornet’s Yves Geleyn, who established his animated animal-wrangling skills last Christmas co-directing the blow-out success “The Bear & The Hare,” keeps the charm of that multi-award winning John Lewis spot but slides the technique sideways into hand-crafted wooden puppets for Rice Krispies thru Leo Burnett, London.
Watch Geleyn’s previous adventure with woody puppetry here. [Watch]
Zeitguised, Berlin’s grand masters of cool weirdness, help launch Odiseo Magazine No.4 with this clip called “sim | stim” which they describe as “a cargo cult of sensual nano-alchemy.”
Commissioned by independent Spanish CD Carlota Santamaría, and creative directed by Santamaría and Albert Folch for Odiseo, the film “celebrates temporary mummification of the body by engaging in an erotic relationship with shape changing clouds of synthetic material.” [Watch]
