As audiences have slipped away from traditional TV viewing, most marketers have embraced the flexibility of brand films (produced primarily for online, social, and point-of-sale viewing) as their promotional weapon of choice. [Watch]
Mixing tactile 3D explorations and live-action, the design and animation team at Buck craft a smart and smooth product film for Microsoft’s Surface Laptop 5 full of “abstract, magical moments.” [Watch]
A landscape of hand-built miniature houses (inspired by real Airbnb properties) and their CG occupants come to highly-detailed life in this spot crafted by Buck and House Special for Airbnb’s AirCover travel protection. [Watch]
From the release: Today marks the debut of Residence, a multidisciplinary network of companies with the shared vision of creating a thriving ecosystem to empower the creative community at large by nurturing rising talent, encouraging egoless creativity, and fostering community among its members. [Watch]
Director/animators Rifat Muharram and Harrison Grant in Melbourne, Australia: “A contemporary gallery featuring a series of thought-provoking installations. This is the first in the series called ILLOGICAL FORMS that explores pressure and how tension can change the behavior of objects. Taking structural elements and re-imagining how they would behave through simulation.” [Watch]
From the team at Buck: “Together with Coda, we dreamed up arresting combinations of animals, plants, and tools that represent the powerful mash-ups of productivity possible within a Coda doc.” [Watch]
