Often blurring the line between art and message, studios and marketers continue to expand their use of brand films (produced primarily for online, social, and out-of-home viewing), taking full advantage of the genre’s freedom of format and style. [Watch]
The suspension of disbelief (also known as poetic faith) provides a welcome escape for today’s stressed audiences and these VFX-heavy motion projects deliver that relief in ambitious quantities. [Watch]
It’s an encouraging sign for any creative industry when commissioned client work is expected to include serious artistic exploration. These films, from brands both mammoth and tiny, are perfect examples of this auspicious trend. [Watch]
Motion projects generated by the gaming universe in 2024 continued to provide fertile ground for both creative and technical innovation with these seven films providing ambitious and dynamic examples. [Watch]
Whether created to bolster a reel with new capabilities or simply as an escape from client-imposed restrictions, personal projects and spec work provide a vital outlet for pent-up motion talent. [Watch]
The broad range of styles and production techniques seen in these seven films speaks to just how energized and extraordinary 2024 was for character design and animation across the motion industry. [Watch]
