The Grand Vision of Canal+ “Comète”
A trip into the imagination of a Canal+ screenwriter takes on full blockbuster proportions in this VFX fest from Mikros MPC Advertising and Wanda director Ivan Grbovic thru BETC Paris. [Read more]
Best of Stash 2017: Advertising
Even as advertising diversifies across new media, spots made for TV and cinema often remain the crown jewels of campaigns. Here are eight commercials we were especially proud to induct into the The Stash Permanent Collection this year. [Read more]
MPC Warms up the Holidays in 2117
One hundred years in the future, when AI has taken over the cities and humans have fled to the woods, one young robot discovers Christmas and what it means to be part of a family. [Read more]
Monster on a Mission: “Opportunity Roars”
Jerk bosses meet your nemesis, the towering purple-haired monster created by MJZ director Matthijs van Heijningen and The Mill’s New York VFX crew thru agency KBS for Monster.com. [Read more]
Behind the Scenes: MPC for Heineken “The Trailblazers”
Take a four-minute tour of the feature-quality work MPC put into Heineken “The Trailblazers,” probably the most ambitious 90 seconds of VFX-driven advertising you’ll see this year. [Read more]
Meet Melissa McCarthy: Fearless Eco-warrior
MJZ director Matthijs Van Heijningen and The Mill’s VFX team paste non-stop slapstick abuse all over Melissa McCarthy’s hapless eco-warrior in “Hero’s Journey,” created thru David&Goliath for the KIA Niro and scheduled for Q3 of Super Bowl 51. [Read more]