MPC LA take the VFX lead in the latest full-on insanity from hungry man director Wayne McClammy and SF agency Heat for EA Sports’ Madden NFL franchise, a five-minute parody-packed movie trailer starring Dave Franco, Christopher Mintz-Plassethe and NFL playmakers Rob Gronkowski, Julio Jones [Watch]
The Buck crew help Wieden+Kennedy break Nike out of the footwear industry’s recent (and spectacular) CG habit with these two short blasts of extreme 2D action for Hypervenom soccer boots as worn by Brazil’s captain Neymar Jr. and Poland’s captain Robert Lewandowski. [Watch]
Nomint founders and directing duo Christos Lefakis and Yannis Konstantinidis help JWT London target classic U.K. beverage Ribena to young adults with this maximalist collage of blackcurrants and trippy fauna all held together by an infectious custom track from indie UK hiphop oufit Tigermonkey. [Watch]
I overheard two teenagers on the train yesterday debating whether the Lexus hoverboard was real or not. One swore it was “just like Back to the Future,” the other insisted it had to be “CGI.” Thanks to this making-of film, we now know the deck uses “liquid-nitrogen-cooled super-conductors and permanent magnets” to float on hidden tracks. [Watch]
Cool first teaser in the global launch campaign for “Breakthrough,” a series from National Geographic Channel and GE featuring six high-profile directors (Ron Howard, Peter Berg, Paul Giamatti, Brett Ratner, Akiva Goldsman, Angela Bassett) helming “stories from the cutting edge of science”. [Watch]
The frustration of slow mobile downloads perfectly expressed in three over-the-top metaphor-dramadies courtesy of the all-Buenos Aries team of director Jonathan Gurvit, VFX house La Posta and agency Del Campo Saatchi & Saatchi for the BGH G4 LTE smartphone. [Watch]
