The creative team at Buenos Aires agency Mercado McCann lets loose with a flurry of techniques and styles in these irreverent spots, the anchors of a new global campaign for Coca-Cola Zero Sugar. [Watch]
Despite virus-induced production setbacks in 2020, the universe of advertising VFX continued to expand with young studios vying with venerable post facilities for the chance to create the fun and emotion of new branded realities. [Watch]
Laundry ECD PJ Richardson in Los Angeles: “In collaboration with the KO:OP [Coke’s inhouse creative team], we took on the challenge of making the moments in between twitch streams the ultimate Coca-Cola branded ‘Drink break’. [Watch]
Somesuch director Steve Rogers and London VFX force Time Based Arts stir up a world of anger and mayhem to frame Coca-Cola’s message of empathy and listening to others delivered by actor/director Natasha Lyonne. [Watch]
ECD Orion Tait and the buck crew let loose with a splash of effervescent eye candy for Coke drinkers in Japan, the brand’s second biggest market after the U.S. [Watch]
