Believe in Santiago, Chile: “This is the story of David ‘Dick’ Byerly a P&G scientist who started working on a secret project called Project X, which he believed had great potential to revolutionize how families washed clothes.” Client: P&G Agency: Saatchi & Saatchi NY Production: Believe [Watch]
Director/designer Soyeon Cho, a student at VDAS in Seoul, South Korea, reimagines the look and feel of Estée Lauder’s perfume brand Le Labo across a variety of media including this brand film, the website, and print. [Watch]
Leveraging the intense emotions of six Olympic athletes, Japanese cosmetics brand SK-II launches a series of ambitious and empowering films with the help of Imaginary Forces, Passion Pictures, Platige Image, and C3 thru WPP. [Watch]
For the launch of Fender’s American Acoustasonic Jazzmaster guitar, which allows players to blend between acoustic and electronic tones, veteran CG artisans ManvsMachine craft a stunner based on the tagline “The Sonic Shapeshifter”. [Watch]
The battle between South African Olympic gold medallist Caster Semenya and the I.A.A.F. over her gender and ban from competition anchors this crusading film directed by Ralph Karam and animated by the crew at Le Cube for Unilever brand, Lux. [Watch]
Playard Studios director/animator Carlos Fueyo uses Unreal Engine and manual CG modeling from photo references to craft an intricate and engaging tour through a proposed expansion of The Wolfsonian Museum in Miami Beach. [Watch]
