Using both in-camera and digital visual effects, the crew at London’s Optical Arts craft an ominous launch film for the rugged new Apple Watch Ultra. [Watch]
The Giant Ant crew joins Nike to celebrate the Lunar New Year with a taste of animated fun and fantasy in this wide-eyed story featuring Chinese sprinting star Su Bingtian. [Watch]
As the CG smartphone wars continue to produce a flood of clone-like videos, the team at UoU Studio in Shanghai sets out to nudge the genre’s potential with director’s cuts of two recent spots for the Xiaomi M3 and Vivo X Fold+. [Watch]
To be heard above the constant yammer of consumer marketing, brands need production partners armed with breakthrough creative, polished execution, and the insight to ensure the results resonate emotionally. [Watch]
Comic, tragic, or satirical, characters who trigger a meaningful emotional response will always provide the single most reliable way to ensure your narrative, commissioned or personal, resonates with an audience. [Watch]
The genre of motion design we call 3D Style (a type of CG magic realism) continues to grow exponentially, but the most exciting work still emerges from a fluid regimen of rigorous R&D, surgical curation, and emotional impact. [Watch]
