Augmented by VFX from Stockholm studio Naive, director Natanael Ericsson’s new spot for Swedish home appliance brand Electrolux makes a powerful case for consumers to ‘break the pattern’ and reduce clothing waste. [Watch]
Division director Thibaut Grevet rolls up motion control and VFX into an enigmatic mix for British singer Abubakar Baker Shariff-Farr and his track “Free”. [Watch]
UK furniture brand MADE doubles down on its “Never Ordinary” tagline in this surreal departure directed by Fabrice Le Nezet with production and VFX all handled at Optical Arts in London thru agency Wonderhood Studios. [Watch]
Park Village directors Jorik Dozy and Sil van der Woerd (aka Studio Birthplace) continue their quest to inspire change on ecological/humanitarian issues with this oil-soaked spot for The Woolmark Company. [Watch]
From the team at Juice in Warsaw, Poland: “Agency Cramer-Krasselt Chicago helped Porsche launch their new youth-focused campaign with Canada’s Gimmick Studio responsible for concept development and production, while Juice delivered CG cars and tied everything together in post-production. Michał Misiński from the Juice roster directed the campaign. [Watch]
In the first spot of a new campaign highlighting how Squarespace “Helps Creators Build Their Own Empire”, ManvsMachine visualizes the dreams of a young fashion designer and her stitches to riches ambitions. [Watch]
