In the Stash world, brand films cover a swath of commercial work appearing online, in-store, out-of-home, or on any other screen not identified as TV or cinema. Often occupying the mid-ground between short films and advertising, the best brand films offer ambitious narratives and/or bold stylistic choices. [Watch]
Lyft celebrates their Driver Appreciation Day by combining the many talents of Oscar-winning director/animator John Kahrs, LA design and animation studio Chromosphere, and A-list composer Christophe Beck (“Frozen”) into a sweet seven-minute brand film complete with a heartwarming ending. [Watch]
French motion designer/director Cyrille Smaha and illustrator Roxane Lagache re-team to continue their on-going series of elegant and energized brand films for Chanel with episode #16 focused on Coco Chanel’s obsession with “The Camellia.” Produced thru Paris prodco Falabracks. [Watch]
Take a peek at the stunner Style Frames and process reel behind the centerpiece spot of the new retail launch package for Nike’s Air Max 1 Ultra Flyknit shoe created by multi-talented Munich motion house Aixsponza. [Watch]
Looking to make some noise at SIGGRAPH about their Cinema 4D Release 18, Maxon commissions ManvsMachine to rip the doors off the software and the results are spectacular. A fully CG film, VERSUS is jammed with startling, beautifully lit frames plus an armadillo moment I did not see coming. [Watch]
Directors Ludovic Versace, Félicien Colmet Daâge and the crew at multi-talented Paris studio Les Monstres turn a manifesto for a persecuted European minority into an engaging and enigmatic 2D/3D-animated treat (chock full of innovative frames and transitions) for the Association La Voix des Rroms (The Voice of Roma). [Watch]
