Magically transforming a dry (often arcane, and potentially dull) topic into an intriguing and engaging piece of visual content requires a special type of motion design alchemy known as the explainer video. [Watch]
Director Thibault de Fournas at Parallel Studio in Paris: “The Swiss luxury watch brand TAG Heuer (who has been a major partner in motorsport for many years) entrusted us with the creation of its 2021 Xmas campaign.” [Watch]
Creative director Igor Sordokhonov at Media.Work in Moscow: “Tightly connected with the history of humanity, metal is such an influential material that it gave names to the entire epochs of Bronze and Iron. [Watch]
If you need a reminder of just how energized, diverse, and engaging character design and animation were in 2021, take a quick peek at these eight projects, including brand videos, advertising, and short films. [Watch]
Few design assignments demand more nuance than setting the tone for what an audience is about to see. Whether in real life or on a screen, the goal is to create the perfect balance between anticipation and revelation. [Watch]
Films produced for online, social, and point-of-sale distribution have evolved beyond TV advertising’s second-class siblings into a marketer’s most flexible weapon for telling more complex and emotional brand stories. [Watch]
