Like some love child born of Devo by way of OK Go, this video for French pop project General Elektriks combines camp performance with complex production magic (motion control and ambitious compositing) to deliver a whole lot of fun. [Watch]
Director Thierry Poiraud and a massive crew from hot Paris CG/VFX studio Mathematic conjure a fantastical race of flying dragons for French electric utility company EDF thru Havas Paris. [Watch]
Paris studio Mathematic provide post support as a young heroine (French actress and musician Solene Rigot) rescues her friend from teenage debauchery in the video for Beck’s new single “Up All Night.” [Watch]
Creative producer Rebecca Rice at Mathematic in Paris: “NYCB contacted us to create a unique promo for their production of Swan Lake. The film shows the transformation of the white swan to black through light and the two crowns. [Watch]
Packed with both adrenalin and atmosphere, this CG trailer – produced in collaboration with Ubisoft Paris for Tom Clancy’s Ghost Recon: Wildlands – moves Paris studio Mathematic firmly into the top tier of game promotion. [Watch]
Turning rock stars into motion-captured dancing apes will cause both snickers and shudders in some quarters, but UK director Mat Whitecross lets fun trump any and all artistic concerns in his new Coldplay video with Andy Serkis in charge of MC and Mathematic creating the CG chimps and their jungle environment. [Watch]
