Powerful 3D work here from Psyop “to reposition cigarette butts from merely an unsightly form of litter to what they actually are — toxic waste,” in the first volley of a PSA campaign for Legacy and Leave No Trace thru agency The Butler Bros.
Modeling and animation was completed in Maya, while all the liquid effects were simulated using RealFlow. The spot was rendered using Arnold in Maya, and compositing was carried out in Nuke and Flame. [Read more]
Oscar®-winning “Paperman” director John Kahrs and VFX industry icon Scott Ross will anchor the stellar cast of COLLIDER speakers, panelists and masterclass presenters hitting NYC this June 9-11. Spanning advertising to feature films, the roster also includes Weta Digital, Logan, MPC, LucasArts, Method, [Read more]
Artist: Mark KulakoffStudio: Psyop LAClient: Vitamin Water Info from Kulakoff: “These storyboards are style explorations for Vitamin Water 2010 Ad campaign. This particular spot was about Will Ferrell and the juju of the Vitamin Water. The narrative was extremely funny. It was a shame it was not produced.” [Read more]
Quick, what was the single most outstanding piece of broadcast design from 2006? My vote goes to this exercise in cool grace directed by Psyop partners Marie Hyon and Marco Spier. It graced the cover of Stash 20 in May of that year and would feel right at home on the cover again today. [Read more]
Discount code for all our wonderful tumblr followers! Use SFNYTMBLR to grab 10% off tickets to STYLE FRAMES NY Image by Lauren Indovina for Psyop. [Read more]