A person rides atop a Friendly Fruit Giant—Tesco’s feel-good food creation—smiling in the middle of a suburban road, surrounded by houses and lush greenery. Frame from Stash Magazine article.

Feel-Good Food: Nick Ball & Untold Studios Roll Out Tesco’s Friendly Fruit Giant

MJZ director Nick Ball and an army of VFX artists at Untold Studios make a giant case for UK grocery chain Tesco and their Free Fruit & Veg for Schools program in this spot thru BBH London with feel-good music by Supertramp. [Watch]

Grid of images from projects included in Stash 174
Squarespace Skydive commercial by Time Based Arts | STASH MAGAZINE

Time Based Arts Brings Down the House for Squarespace

Having seen many thousands of VFX shots on every conceivable screen, many of us believe we’re immune to their power of making the impossible possible. But now and then, the stars (creative, budget, talent) align and the magic returns. [Watch]

Nike Football Scary Good Campaign | STASH MAGAZINE

Fast & Fearless: Nike’s Nine Football Nightmares

Nike Football’s massive new SCARY GOOD campaign drops with nine mock-horror films from nine Prodco directors and a half dozen post/VFX studios to celebrate the “creative, fearless play” of the sport’s top players. [Watch]

Ian Pons Jewell & Time Based Arts Get Lost in a Woolly World of “Money Possibilities”

The VFX team at Time Based Arts in London pull out all the stops in this dream-like two-and-a-half-minute roller coaster from ProdCo director Ian Pons Jewell for British multinational fintech company Revolut. [Watch]

Mackenzie Sheppard and Time Based Arts Nail it for HP (Director’s Cut)

Working with the 2D and 3D animation teams at Time Based Arts in London and a concept by agency Droga5, ProdCo director Mackenzie Sheppard rides nail art into new territory in this romp for HP’s AI PC technology. [Watch]