One definite way to keep the client happy with your spot is make sure their product dominates the screen at all times. Nexus director Jack Cunningham combines that very strategy (even if the couch is CG) with charming and minimalist hand-drawn character animation in this sunny, feel-good spot for Vitra created [Read more]
Channel 4’s promotion for the annual UK steeplechase spectacle known as Crabbie’s Grand National Festival takes a mythological turn as Nexus directors Smith & Foulkes and 4Creative craft a classic adventure/fairytale of “The Outsider,” a unicorn foal with runty wings and a twisted horn, overcoming impossible odds. [Read more]
Nexus directors Factory Fifteen channel Brave New World and 1984 for this sweeping and VFX-heavy vision of a totalitarian dystopia for Ninja Tune artist The Bug (aka producer Kevin Martin) in collaboration with The Creator’s Project. [Read more]
Nexus directors Smith & Foulkes brew up two-minutes of apocalyptic fun for a serious cause in this broadcast and cinema spot boosting awareness for Stand Up To Cancer, the partnership between Channel 4 and Cancer Research UK, billed as a ‘killer night of fundraising.’
Smith & Foulkes: “The initial brief was to turn the table on cancer, depicting the disease as a civilization spreading aggressively – unable to prevent its own Armageddon in the style of a disaster movie.
“The main challenge was how to visualize the cancer cells. We wanted to steer away from the obvious route of showing cells as a bunch of grotesque alien germs, but we were also acutely aware of not making them too human or cute.”
“We also had to find a way to illustrate the new therapies, drugs and scientific breakthroughs that are fighting Cancer. We wanted their arrival to be initially magical and mysterious. so we used a glowing blue orb, an unexplained light descending upon a shadowy world.
“Disaster Movies rely heavily on vast visual spectacle and a cast of thousands, so working within our time constraints we decided to recreate this using 2D matt paintings to show a sense of the city without having to model every building.
“This gave it an illustrative and richly textured feel. Modeling and animating our cast in 3D gave us the flexibility of performance we wanted, and made them stand out from their environment.” [Read more]
The first of four new TalkTalk ads thru Chi&Partners finds Nexus directors Smith & Foulkes applying their signature charm and wit to unlikely 3D heroes on an epic mission.
Smith & Foulkes: “The initial idea for this spot started as a mantra shouted by a crew of household objects demanding better and cheaper TV.
“But the challenge was not just about incorporating the emotional connection seen in previous TalkTalk spots into the script, but also about providing pure cinematic entertainment – so we took a slightly different approach, using the cinematic potential of a group of friends setting out on an epic quest to find a house with TalkTalk TV.
“This gave us the comic scope to show our heroic group’s most over-dramatic adventures in a quiet corner of suburbia.” [Read more]