Marketers continue to expand their use of brand films (produced primarily for online, social, and out of home viewing), taking advantage of the genre’s freedom of format and style and often blurring the line between art and message. [Watch]
From the release: Creative studio Aggressive today announces its expansion into a bigger collective: Loop, Niceshit, Andrey Trevgoda, and Melody Maker, alongside the company’s founders Alex Topaller and Daniel Shapiro. [Watch]
The next chapter in the history of motion design is here. Watch the two-minute trailer for Stash 159 and ID all the stellar design, animation, and VFX projects that are now part of the Stash Permanent Collection. [Watch]
Somewhere in a sleek but empty airport, imaginary passengers enjoy the ambient beauty of these motion design murals designed and animated by CDs Alex Mikhaylov, Max Chelyadnikov, and their crew at Loop. [Watch]
From the design and motion team at Loop: “Completing the first year of our collaboration with Adidas with a fourth design-driven piece showcasing all the important features of the new Donovan Mitchell D.O.N. Issue #4 shoe using highly detailed tech-packed motion.” [Watch]
From the team at Aggressive: “Can health tech be cool? Hell yeah! For health tech giant Athenahealth’s reimagined brand, we mixed live-action, CG, and stop-motion to create the many elements of a campaign including spots, social, print, OOH, and everything in-between.” [Watch]
